The residents of Elm Lodge requested an identity design system for their residents association. They wanted to spruce up their image after new elections, wanting a clean simple identity system that could be rolled out to all areas of printed matter such as the official stationery, resident information pack and any signage for the communal areas.
A simple wordmark was created in a font system that was designed around the time the apartment complex was built. This was complimented by a set of illustrations in both colour and black and white formats for various usages, and to give some visual imagery.
Identity Design, Elm Lodge Association, January 2015